Todos Santos is Baja California Sur’s Pueblo Mágico — a UNESCO-recognized town of art galleries, organic farms, and world-class surf breaks. It’s also one of the fastest-appreciating real estate markets in Mexico.
Why Todos Santos is Booming
- Pueblo Mágico status — government-protected cultural designation brings tourism and investment
- New highway — 45-minute drive to Cabo San Lucas international airport (SJD)
- Artist & wellness community — attracts high-income buyers from California, Colorado, and Canada
- Limited inventory — strict building codes preserve the town’s character and limit supply
- Surf culture — Cerritos Beach is one of Baja’s most popular surf spots
Todos Santos Property Prices (2026)
| Property Type | Price Range |
|---|---|
| Inland lots | $50,000 – $150,000 |
| Town center homes | $300,000 – $800,000 |
| Ocean view homes | $500,000 – $2,000,000 |
| Beachfront | $800,000 – $3,500,000 |
| Boutique hotels / B&Bs | $500,000 – $2,000,000 |
Best Areas to Buy in Todos Santos
Historic Center
Colonial-era buildings converted into galleries, restaurants, and boutique hotels. Walk everywhere. Best for: lifestyle buyers, boutique hospitality investors.
La Poza / Las Playitas
Lagoon-front and ocean-view properties on the edge of town. Quiet, natural setting. Best for: nature lovers, retirees.
Cerritos Beach
Baja’s surf capital. New developments and vacation rentals booming. Best for: vacation rental investors, surfers, younger buyers.
El Pescadero
Agricultural community 10 minutes south. Larger lots, organic farming lifestyle. Entry prices from $50K for land. Best for: homesteaders, value seekers.
Todos Santos vs Cabo San Lucas
| Factor | Todos Santos | Cabo San Lucas |
|---|---|---|
| Avg Home Price | $450K | $795K |
| Vibe | Bohemian, artistic | Resort, nightlife |
| Appreciation | 12-20% YoY | 8-9% |
| Rental Demand | Seasonal (Oct-May) | Year-round |
| Airport Access | 45 min to SJD | 20 min to SJD |
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