Privacy Policy

Last updated: February 2026

1. Data Controller

Baja Sur Realtors, located at Plaza Cerralvo – Local 6, Paseo Álvaro Obregón 1665, La Paz, Baja California Sur, Mexico, ZIP 23000, is responsible for the processing of your personal data in compliance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations.

Contact information:

Email: contact@bajasurrealtors.com
Phone: +52 612 288 9722
WhatsApp: +52 612 238 0771

2. Personal Data We Collect

2.1 Data you provide directly

Full name
Email address
Phone number
Mailing address
Real estate search preferences (property type, location, budget)
Financial information required for real estate transactions
Government-issued identification (when legally required for transactions)

2.2 Data collected through the Sofia Virtual Agent Chatbot

Our website features an AI-powered virtual assistant called "Sofia Virtual Agent" that allows you to browse MLS (Multiple Listing Service) properties in real time. When interacting with Sofia, the following data may be collected:

Messages and inquiries made during the conversation
Property search preferences
Contact information you voluntarily provide
Interaction history with the chatbot

2.3 MLS (Multiple Listing Service) Data

Our website displays real-time properties from the MLS. Property data (photos, prices, descriptions, locations) is provided by the MLS system and displayed for informational purposes only. Baja Sur Realtors is not responsible for the accuracy of MLS information, which is provided by listing agents.

2.4 Automatically collected data

IP address
Browser type and device information
Pages visited and time spent
Cookies and similar technologies (see Section 7)
Approximate location data

3. Purposes of Data Processing

3.1 Primary purposes (necessary)

Providing real estate services (buying, selling, renting, and promoting properties)
Contacting you regarding information requests, quotes, or appointments
Preparing contracts and related legal documents
Billing and compliance with tax obligations
Displaying MLS properties relevant to your search criteria
Customer service through the Sofia chatbot and other channels

3.2 Secondary purposes

Sending promotions, newsletters, and real estate-related content
Conducting satisfaction surveys
Statistical analysis and service improvement
Personalizing your website experience

If you do not wish your data to be processed for secondary purposes, you may notify us by emailing contact@bajasurrealtors.com with the subject line "Revocation of secondary purposes."

4. Data Transfers

Your personal data may be transferred to and processed by:

Public notaries for the formalization of real estate transactions
Financial institutions for mortgage processing
The MLS system for property listing and search purposes
Technology service providers (hosting, Sofia chatbot, web analytics)
Competent authorities when required by law

We do not sell, rent, or share your personal data with third parties for marketing purposes without your explicit consent.

5. ARCO Rights

Under Mexican law, you have the right to Access, Rectify, Cancel, or Oppose (ARCO rights) the processing of your personal data, as well as to revoke your consent.

To exercise these rights, please submit a written request to contact@bajasurrealtors.com or present it at our offices, including:

Your full name and contact information
A clear description of the right you wish to exercise
Documents proving your identity or legal representation
Any information that may help locate your data

We will respond to your request within 20 business days from the receipt of your complete request.

6. Security Measures

We implement administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use, access, or processing, including:

Data encryption in transit via SSL/TLS protocol
Restricted access to personal data limited to authorized personnel
Regular staff training on data protection
Periodic information backups

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for:

Essential cookies: required for website functionality
Performance cookies: to analyze site usage (Google Analytics)
Functional cookies: to remember your preferences (language, searches)
Sofia chatbot cookies: to maintain conversation context
Google Maps cookies: to display property and office locations

You can configure your browser to reject cookies, although this may affect site functionality.

8. Third-Party Services

Our website uses the following third-party services that may collect information:

Google Analytics: for web traffic analysis
Google Maps: for displaying property locations
WhatsApp Business: for direct communication
MLS / AiBridge: for real-time property display
Sofia Virtual Agent: customer service chatbot

Each of these services has its own privacy policy, which we recommend you review.

9. Children's Privacy

Our services are intended for individuals 18 years of age and older. We do not knowingly collect personal data from minors. If we discover that we have collected data from a minor, we will promptly delete it.

10. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes will be communicated through our website at bajasurrealtors.com. We recommend reviewing it periodically.

11. Competent Authority

If you believe your right to personal data protection has been violated, you may file a complaint with the National Institute of Transparency, Access to Information, and Personal Data Protection (INAI). For more information, visit www.inai.org.mx.

12. Consent

By using our website, interacting with the Sofia chatbot, or providing us with your personal data through any means, you consent to the processing of your data as set forth in this privacy policy.

Baja Sur Realtors

Plaza Cerralvo – Local 6, Paseo Álvaro Obregón 1665, La Paz, BCS, Mexico 23000

Phone: +52 612 288 9722 | contact@bajasurrealtors.com

Lic. No. LIC-RAPIBCS-0226